Mobile is driving innovation that links a user’s contextual situation to the ability to act on that information, according to the latest Mobile Innovations Forecast report from PwC. How well a mobile device adapts its content and functionality to a user’s needs and preferences is a priority focus as mobile markets mature. As this trend continues, contextual awareness and intelligence is poised to become a major area of growth for mobile and information technology industries.
PwC's Mobile Innovations Forecast (MIF) Phase II article four, The Elements of Contextual Intelligence, demonstrates how contextual awareness and intelligence arises from three core domains of technology. The three capabilities enabling mobile devices to generate contextually relevant information and services are:
Communications intelligence
Sensor intelligence
Decision intelligence